A goooooooooooood while ago Marty Neumeier and I recorded a conversation. For those living under a rock, Marty is a legend in the world of branding, a serial author of branding books series (the famous Brand Gap and numerous others), and a co-founder of Level-C — one of the leading, if not “the” brand strategy education program.
I dared to challenge Marty a bit with my framing, which he graciously evaded, but nonetheless, the aim was to surface some of the unglamorous and less known episodes from Marty’s career.
This conversation went on and on, and (not because of that) took me a year to edit. Twelve o’s later, here it is, split in 2 parts.
In the spirit of exploring epic creative business failures, in the first part, we’ll try to unearth the story behind Marty landing with a garage full of his iconic design magazines (Critique) and… nearly going bust.
From that anchor we’ll steer towards Marty’s current work on designing and experimenting the new way of publishing, all revolving around his design thriller Octavo, which was first serialized here on Substack, and a few moments ago published via Amazon.
Part two coming next week.
Enjoy, as much as I did.
